For a Site to impress people, Flash is required. At the same time, Google needs text “sub titles” to make sense of what’s on the screen. The Site must use search engine optimization to entertain two audiences.
The Landing Page method of listing the Flash’s text content is one way to provide guidance for search engines. The auxiliary search term text-enriched Landing Page Links to the Flash Page or Pages.
Having the .swf jewel in a standard HTML setting is something that can be used, too. In addition to the <title>, keyword and description meta tags, and an unobtrusive text navigation footer, static images with ALT tags can often be deployed.
Google continues to recommend viewing a Page in Lynx to “see” a Page like a bot – only the text that’s fit to print:
Doing a regular Google search, how often are Flash Pages high (or at all) in the results? Is it possible for Flash Pages without any SEO in the code to get a high ranking? Do a search using chocolateas the term. Some people point to hersheys.com as a top-ranking Flash Site. But, even though the Main Page is basically exclusively Flash, the rest of the Site has plenty of text and lots of conventional elements. (See below.)
And, in terms of chocolate, Hersheys can bend the rules.
All of the above ignores Backlinks. Without a way of deploying Links, the most SEO-fecund Site will be like an egg without a hen to attend the hatching process. Patience is not necessarily a virtue.
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