From Up-There-Somewhere to There-There?

Canada_before_and_after

National Malaise CURED!

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Winter Wonder Brand

By MICHAEL IGNATIEFF
A version of the article appeared in print on February 7, 2010, on page 9 of the New York Times Sunday Magazine.
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The Olympics have done their part in replacing war with sport as the way nations earn respect. Modern nations compete by branding their identities, and hosting the Olympic Games is the biggest branding opportunity a nation ever gets. . . .
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The Olympics are branding Canada to the world, but they are also branding Canada to Canadians. At first we grumbled about the cost and did not take ownership of the whole expensive spectacle. But as soon as the Olympic torch relays began this fall, Canadians started lining the route by the thousands to see Olympians and other local heroes carrying the torch aloft through their communities. From Alert, the northernmost community on earth, to the American border and from Newfoundland to Vancouver Island, the torch relay has brought the country alive and brought it together.
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An article on the Olympics and national branding with no mention of Leni Riefenstahl? And – with the exception of Maestra Riefenstahl’s rule-proving exception of Berlin – has any Olympics projected anything except a small, small world Disney mish-mash of diversity?

Published by

Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at anthony.olszewski@gmail.com

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