Corona Extra ad subliminal images

Corona Extra subliminal ad truck side

The image on the side of a delivery truck

The ad starts off as a fairly typical alcoholic beverage piece. A relaxing Mexican beach appears to be pouring out of a bottle of Corona Extra. Shore scenes are often used to equate the product with memories or fantasies of romantic vacation adventures.

And then we follow Alice through the looking glass.

Corona Extra subliminal ad truck back

The back of a delivery truck

Alongside the Corona label is an image that looks like a cross section of a female breast similar to an illustration in a human anatomy text. To the right of the pouring beverage (in the picture immediately above that’s on the back of the truck, left for the side shown at the top of the post) is another breast with a prominent nipple. Looking at the last picture in this post (close-up of the bottle top), in the blue water above that breast there are two pairs of small splashes that look like bosoms. This representation is reminiscent of the familiar images of pouring milk. At the top and bottom of the picture is beer foam appearing like waves breaking on the shore. This ties in with the overt tropical paradise message of the ad. Looking closely, especially in the top set, we find a number of pairs of bosoms, each with a white spot for an areola.

Corona Extra subliminal ad bubbles

Close-up of the suds

The repetition of breast images certainly serves as a sexual spice. But, particularly in conjunction with the white beer “head” rising to the top like cream and the milk splashes, this landscape of bosoms also introduces the idea of breast-feeding and infantile regression. In addition, froth conjures up the unconscious thought of ejaculation, as does the liquid issuing from the bottle.

To the right of the pouring bottle, there’s a series of concentric circles that evoke a graphic device used to induce a hypnotic trance through eye fixation. As the delivery trucks drive through traffic, one needs to wonder about the ethics of displaying an image that’s intended to divert attention and to captivate by reducing awareness.

Corona Extra subliminal ad pouring bottle

Close-up of the bottle top

The collar of the bottle has been modified to increase the resemblance to a phallus. A mushroom cap (the fleshy head of a fungus) may have been incorporated into the picture and /or the shading enhanced. Here the drops of condensation form a row that brings to mind penile papules. What looks like the stem of the mushroom is an infant’s pacifier either superimposed or actually inserted into the bottle. The outline of the pacifier can be seen extending into the bore of the bottle. Within the stream of beer appear cavorting inkblot figures.

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Has anyone seen this Corona ad anywhere other than on a vehicle? I wonder if the vehicle installation was chosen to amplify, to relay, and to preserve the subliminal messages? In motion, the ad can assume an animated character and is amplified. Not fixed, but being in many places each day, the ad gets a wide audience and is relayed. A moving target, it’s unlikely that a viewer will have the opportunity to concentrate and interpret, and so the subliminal veil is maintained.

Corona Extra beer subliminal advertising images close-ups

Another Corona subliminal ad

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Aldo Times Square billboards

Aldo Times Square billboard

This ad involved tremendous expense at every step: developing the concept, taking the picture, producing the billboard, renting the space, and installing the billboard. Nothing in the image is a chance element. As the only purpose is to sell shoes, the why is clear. Right now, we can start to discuss the what. The how is a big question that will need much more data and thought.

The picture shows an attractive and happy young woman whose feet are bound by shoes with extensions / protrusions that are intended to make her taller, more erect. She’s not standing, but instead is squatting while manipulating with her fingers a delicate musical instrument that has an orifice and a lip. The model is wearing skin-tight shorts and a very military-style (if not some actual uniform) jacket.

Clearly, with the wearer to one degree or another crippled, high heels have no practical value. For the current crop of heavy leather foot armor, there’s nothing delicate or pretty. (Cinderella surely didn’t dance in any of these.) This style of footwear is a dramatic exploration of sado-masochism, a ceremonial jousting match between women out in the aura.

Aldo Times Square billboards

The complete installation of the Aldo billboards in Times Square.

The top image shows female and male legs sticking up from underneath a pile of candy-colored inflatable mock musical instruments. To the left, there’s a man mounting a piano and a woman sitting on a juke box. From top to bottom, from initiation to consummation, the images form a clear series. As the models all have the echo of one (wo)man bands, there’s a don’t ask, don’t tell tone to the collection. The viewer’s subconscious can accept the message any way that it prefers.

With your feet ball-and-chained by Aldos, you might not be ready for running, but the images create the strong suggestion that you will be perfectly prepared for running around.

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Georgi Vodka bus ad

Georgi Vodka bus ad

These images are — cleverly — frequently installed on the backside of a bus. The Georgi billboards, though extreme in the amount of skin shown, are conventional liquor advertising. An attention-grabbing woman is pictured next to a bottle of the brand. The association with the product is made complete with Georgi displayed on her derriere.

The dusting of sand on the model’s buns (obvious when the poster is seen in the street) brings in another stock alcoholic beverage ad theme: the beach and/or the tropics. Cleary, the average person does not think of sea and sun as part of the Russian scene. The purpose of the shore reference is to link the product with remembered, imagined, or even mythic vacation romps. The intended customer’s mind is made to follow Ponce de Leon in a search for the Fountain of Youth. It turns out that you now can buy it by the bottle.

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Bacardi’s tug-of-war with Facebook

Bacardi Make a Status Update in Person billboard

Every Facebook user is one less customer for Bacardi is the raison d’etre of this ad.

The image encourages personal interaction and produces the suggestion that Bacardi is necessary for this. The two triggers are night (black bats and the amber — moon — bat) and the term “status update.” “Update” is colored amber like the moon. In addition to serving as a suggestion (to spark an urge to go to a bar or party after seeing the words “status update), an up-date is certainly suggestive. In addition to the usual sexual unconditioned stimulus there also is the additional dimension of status.

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