Georgi Vodka bus ad

Georgi Vodka bus ad

These images are — cleverly — frequently installed on the backside of a bus. The Georgi billboards, though extreme in the amount of skin shown, are conventional liquor advertising. An attention-grabbing woman is pictured next to a bottle of the brand. The association with the product is made complete with Georgi displayed on her derriere.

The dusting of sand on the model’s buns (obvious when the poster is seen in the street) brings in another stock alcoholic beverage ad theme: the beach and/or the tropics. Cleary, the average person does not think of sea and sun as part of the Russian scene. The purpose of the shore reference is to link the product with remembered, imagined, or even mythic vacation romps. The intended customer’s mind is made to follow Ponce de Leon in a search for the Fountain of Youth. It turns out that you now can buy it by the bottle.

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Published by

Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world’s largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon.

Anthony Olszewski established PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish.

As a community service, he operates Jersey City Free Books.

Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa.

Email at anthony.olszewski@gmail.com

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