The Mercedes-Benz Winter Event billboard

Mercedes-Benz Winter Event Lincoln Tunnel billboard

Billboard installed in the area of the NJ side of the Lincoln Tunnel.

A standard “Happy Holidays” ad that creates a suggestion for the product that’s triggered by something in the Christmas season environment — here the song Jingle Bells. Defining itself as a Winter ad, this piece attempts to increase its lifespan past January 1. The mountains in the background associate Mercedes-Benz cars with skiing.