iTunes Beatles Lincoln Tunnel billboards

Lincoln Tunnel Apple iTunes Beatles billboards

The New Jersey side of the Lincoln Tunnel

Well, the good news is that we’ve lost the Beatles as Manson’s Angels of the Apocalypse. The bad news is that now we have the Beatles cult of personality.

Soviet military parade, Red Square, 1941

Joe Stalin filled the Russian public space with Vladimir Lenin. Now, we have Steve Jobs doing the same here in America with John Lennon.

And then there’s the damage to the Beatles brand. The Beatles magic was their accessibility. Everyone knew that unless sired by a satyr they were never going to be a Jagger or a Richards. But, all you had to do to be a pea in the pod with Lennon, McCartney, Harrison, and Starr was to boycott the barber. Apple’s attempt to portray the Beatles as supermen lets the air out of the brand-vehicle’s tires.

Lincoln Tunnel Apple iTunes Beatles billboards

A closer look at the Apple iTunes Beatles billboards installed at the NJ side of the Lincoln Tunnel

iTunes Lincoln Tunnel Beatles billboards at night

The iTunes Lincoln Tunnel Beatles billboards at night

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