An unusual image that primarily serves to implement a conventional alcoholic beverage advertising technique. The product is associated with sex by showing the labels as tattoos on the nearly naked women.
What is strange for an alcoholic beverage ad is the phallic imagery (not unknown in fashion or shoe promotion) in the pictures of the women. Both are growing upright limbs, one obviously of hard wood. The blond in the foreground has long fingers and a long big toe. Both of her feet seem to be cylindrical and one hand also is elongated. Do the targeted male prospective customers find alluring the idea of female domination? Or, does this “strong woman” aspect of the advertising target female consumers?
