In the center there’s a series of concentric circles that evoke a graphic device used to induce a hypnotic trance through eye fixation. The rings in lime wedge serve as a tie-in to the mesmerizing circles. Also, actually seeing lime wedges at a bar will serve as a trigger to the ad’s suggestion. More conventional posters showing Corona with lime, as are likely to be found in a liquor store, will produce the same effect.
The bottle contains the outline of a phallus.
No software “enhancements” or special lighting were appled to this or any of the other images at the Site. The graphics are actual ads, publicly installed and in use. A consumer digital camera is used and the pictures are taken from the street.