iTunes Beatles billboard with the Empire State Building in the background

Apple iTunes Beatles billboard NYC with the Empire State Building in the backgroundApple iTunes Beatles billboard NYC with the Empire State Building in the background1

This iTunes Beatles billboard is in New York City, a few blocks north of Canal Street, in the vicinity of the entrance / exit of the Holland Tunnel.

This installation of the iTunes Beatles billboards has the Empire State building in the background. Using the same theme as the NYC Apple Store Beatles billboards and the iTunes Beatles Lincoln Tunnel billboards, the Fab Four appear as towering figures. Apple portrays the Beatles as surpassing King Kong — the raw primal id that in the end was dwarfed and defeated by technology. Here, the Beatles stand head and shoulders above the skyscrapers, following in the footsteps of Godzilla — that release of the reptilian brain through science, just like the electric music known as Rock and Roll.

King Kong on top of the Empire State Building

Godzilla towers over Tokyo

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