Abercrombie & Fitch Meat Packing District billboard

Abercrombie & Fitch Meat Packing District billboard

Installed in New York City’s Meat Packing District

This Abercrombie & Fitch billboard portrays waves lapping at a reclining young man’s legs and hips. Even though the water’s action appears quite gentle, energetic spurts of foam are the result.

The image omits below the belt anatomy, but without awareness the viewer’s mind completes the picture. If any prompting is required for this mental process, the partially obscured letters in the brand name provide the cue.

As the model’s face is not completely shown, the ad’s target is free to put himself in the picture and thus imagine how Abercrombie & Fitch apparel will make him look and feel.

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Published by

Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at anthony.olszewski@gmail.com

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