Coors Light Catch the Silver Bullet billboard 05/11

Coors Light Catch the Silver Bullet 0511

With frost-bursting forth, the surreal bullet-locomotive emerges from a tunnel between the mountains. This engine has an anterior aerodynamic feature that looks like a metal breast (that the Svedka female robot might envy) complete with an erect nipple light. What is one to make of this? Is the combination of symbols / depictions of anatomical features just the ingredients going into some mental soup of sexual excitement? Or is a more literal interpretatation called for? Is the meaning that oral sex performed on a penis is a substitute for sucking at the mother’s breast? And that — through the looking glass of the unconscious — a bottle of beer is the same thing.

This billboard is installed just outside of the Hoboken train station — a coincidence?