Armani billboard – 2011 Number 5

Armani billboard NYC 14th 0611

Installed in New York City at the corner of 14th Street and 9th Avenue.

This intended audience for this ad is those who mentally undress men. The graphic’s targets either actually buy clothes for a significant male-other or have significant input into that purchasing decision. The image focuses on the male model’s crotch. This wet man’s standing perpendicular in the pool provides a strong sexual reference.

Armani billboard NYC 14th 0611 building

Kenneth Cole billboard with Riverside Church in the background 06-11

Kenneth Cole billboard with Riverside Church in the background 06-11

As seen from Riverside Drive in New York City

The location of a billboard almost certainly provides a priming effect. If you want your brand to be equated with substance and class, a billboard in front of the landmark Riverside Church is a great idea.