This intended audience for this ad is those who mentally undress men. The graphic’s targets either actually buy clothes for a significant male-other or have significant input into that purchasing decision. The image focuses on the male model’s crotch. This wet man’s standing perpendicular in the pool provides a strong sexual reference.
“Repetition is the mother of learning.”
The location of a billboard almost certainly provides a priming effect. If you want your brand to be equated with substance and class, a billboard in front of the landmark Riverside Church is a great idea.