Month: June 2011
Guess Jeans billboard – NYC – 06-11
Armani billboard – 2011 Number 5
This intended audience for this ad is those who mentally undress men. The graphic’s targets either actually buy clothes for a significant male-other or have significant input into that purchasing decision. The image focuses on the male model’s crotch. This wet man’s standing perpendicular in the pool provides a strong sexual reference.
Heineken bus shelter and phone booth ads – 06-11
“Repetition is the mother of learning.”
Kenneth Cole billboard with Riverside Church in the background 06-11
The location of a billboard almost certainly provides a priming effect. If you want your brand to be equated with substance and class, a billboard in front of the landmark Riverside Church is a great idea.