Installed on the corner of Little West 12th Street and 9th Avenue in New York City
“Are you in?” A double entendre that does not speak softly, but does carry a big stick!
As this large billboard is only a dozen or so feet from street level and is directly across from an outdoor (faux French) cafe, this image of the hands and crotch is — quite literally — in your face.
The Svedka female robot, standing on the corner of 14th and 9th in NYC on July 27, 2011
Another Svedka female robot ad. This version features a hypnotic spiral that will be particularly effective because of the motion of the vehicle.
Installed on 14th Street and 9th Avenue in New York City
Here Armani returns to the theme of a strong woman conquering an urban streetscape that was used in 2011 Number 1 and in 2010. This version features an androgynous figure.
Installed in New York City on 12th Avenue by 50th Street
The model’s foot has been posed (and probably Photoshopped) to form the outline of a phallus. As was seen in the Aldo Times Square ads and the Steve Madden Meat Packing District Big Head Girl billboard, women’s feet are frequently used in advertising to evoke themes of female power and sexual exploration.