Leblon Cachaca telephone booth billboard

Leblon Cachaca telephone booth billboard

As the FRESH FROM BRAZIL banner for the most part covers the ties of the bikini top, the impression is that the model is topless. The twin peaks in the background also serve to provide the idea of breasts.

The ad’s engine is the subliminal association / suggestion provided by the unconscious cueing on the similarity of the word “fresh” to “flesh.”

Leblon Cachaca telephone booth billboard - street NYC

Installed in NYC on 9th Avenue at 16th Street