Installed in New York City on the corner of 14th Street and 9th Avenue.
The image shows a woman in an urban scene. She is holding a fur between her legs and is getting sprayed by rain. As the face is obscured by position, hair and hat, any female observer can imagine herself in the picture.
If the Freudian unconscious does not exist, advertisers waste millions communicating with it.
Words were originally magic and to this day have retained much of their ancient magical power.
Sigmund Freud in Introductory Lectures on Psychoanalysis, 1916
One Picture is Worth Ten Thousand Words.
Fred R. Barnyard in the advertising industry magazine Printers' Ink, March 10, 1927
What is the size of this billboard? I think the message is only clear for the brand users or who already aware of this brand.