Don’t judge a book by its cover?

A substantial portion of this video concerns book cover design. I wonder if composition that works for brick and mortar stores sales is equally effective Online? Does the look of a book help to decide if a novel is made into a movie? Louis Cheskin posited transference of sensation, that design is experienced as part of the product and so packaging is overwhelmingly important in marketing. With today’s sophisticated graphics, books are judged by their covers. To what degree is this true for intangible ebooks?


The Art of the Book: Behind the Covers with Dave Eggers, Chip Kidd, Milton Glaser and moderator Michael Bierut at the 92nd Street Y in New York, December 4, 2006.

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Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at anthony.olszewski@gmail.com

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