More horticultuture

Here’s another print ad from over fifty years ago, November 11, 1961. It appeared in the program of a New York City area pro football game.

The shade of red — and even the sheen — of the woman’s lips matches both the Coke cup and the logo.

The chrysanthemum actually has been cut (as with an exacto knife) from a photo and then physically pasted in the painting. The supraliminal stimulus of the flower has the subliminal effect of making an accomplice of the unconscious of the viewer in the product’s promotion. There’s also a similarity to the more current use of hypnotic spirals.