More horticultuture

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Here’s another print ad from over fifty years ago, November 11, 1961. It appeared in the program of a New York City area pro football game.

The shade of red — and even the sheen — of the woman’s lips matches both the Coke cup and the logo.

The chrysanthemum actually has been cut (as with an exacto knife) from a photo and then physically pasted in the painting. The supraliminal stimulus of the flower has the subliminal effect of making an accomplice of the unconscious of the viewer in the product’s promotion. There’s also a similarity to the more current use of hypnotic spirals.

Published by

Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at anthony.olszewski@gmail.com

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