You don’t need a weatherman to know which way the wind blows.

It is clear that telegraph, by providing a wide sweep of instant information, could reveal meteorological patterns of force quite beyond observation by pre-electric man.

Understanding Media (Telegraph)
Marshall McLuhan, 1964

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Pharisees and Sadducees Seek a Sign
(Mark 8:11-13; Luke 12:54-56)

1The Pharisees also with the Sadducees came, and tempting desired him that he would shew them a sign from heaven. 2He answered and said unto them, When it is evening, ye say, It will be fair weather: for the sky is red. 3And in the morning, It will be foul weather to day: for the sky is red and lowring. O ye hypocrites, ye can discern the face of the sky; but can ye not discern the signs of the times? 4A wicked and adulterous generation seeketh after a sign; and there shall no sign be given unto it, but the sign of the prophet Jonas. And he left them, and departed.

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An old adage at IBM is: “Information overload equals pattern recognition.” At instant speed the hidden becomes plain to see.

“Information overload equals pattern recognition.” Media Ad-vice: An Introduction by Marshall McLuhan

Introduction to Subliminal Seduction By Wilson Bryan Key

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You don’t need a weatherman to know which way the wind blows.

Bob Dylan