Hemingway’s bait & switch

hemingway_ballantine

Are you using the right bait? And what about the line? The New York Times Book Review published an interesting essay – “How Writers Build the Brand” by Tony Perrottet – on the strategies and tactics that authors use to promote their books and themselves.

The article calls out Ernest Hemingway, who so mastered the craft that he was able to extend his author aura to a range of brands, including Pan Am, Parker Pens and Ballantine Ale.

Image: Advertisement From P. Ballantine & Sons, Newark (1951) via The New York Times

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • email
  • Google Buzz
  • LinkedIn
  • Live
  • PDF
  • Technorati
  • MySpace
  • RSS
  • Orkut
  • Add to favorites
  • FriendFeed
  • Reddit
  • Sphinn
  • Fark
  • MisterWong
  • NewsVine
  • Tumblr

Published by

Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at anthony.olszewski@gmail.com

Leave a Reply

Your email address will not be published. Required fields are marked *

*