This is one of the most important books ever published! And of course that means nothing in these days when the jacket of every penny dreadful is tattooed with blurbs that would make the author’s mother blush. But here it is true; if between the covers there was nothing but the introduction by Marshall McLuhan — if all the other pages were blank — this would still be something that everyone should read.
(BTW, McLuhan’s “pattern recognition” IBM aphorism went on to be echoed by Gibson.)
As now all the world’s a stage for Marketing — a president one day playing pilot and the next Western sheriff, hocus-pocus WMDs, the peace candidate president that follows rendering the Mediterranean Mare NATO, global warming the apocalypse now and we’re told to focus on gay marriage — the only stray glimmer of hope is in raising the subliminal out of the unconscious. That’s what Subliminal Seduction by Wilson Bryan Key can do for you. A copy is available at Jersey City Free books, 297 Griffith St.