Patrón Tequila NYC 14th Street billboard

Patrón Tequila NYC 14th Street billboard
At the conscious level, the ad promotes Patrón Tequila as a distinctive alternative for social gatherings.
Patrón Tequila NYC 14th Street billboard background
The mirror images of the bee logo in the background provide subliminal input. Walking by the billboard — and even when taking the photos — I was not aware of the low-contrast images. Each pair of bees in the pattern form a circle, like the round cork in the bottle. In the bees’ wings there are shapes similar to the number “6” and “9” when reversed. Each “6” and “9” is closely engaged with a paisley shape.
Patrón Tequila NYC 14th Street billboard bottlesPatrón Tequila NYC 14th Street billboard small print
The small print feature is another curiosity. The words in the form of a right angle at the bottom left of the graphic are so tiny that even with the zoom the sense can only be discerned with difficulty.

Ultimat vodka NYC 14th Street billboard

Ultimat vodka NYC 14th Street billboard close up

This Ultimat vodka billboard is installed on 14th Street in New York City, one block west of 9th Avenue.

The advertisement starts off with the suggestion that a present of Ultimat vodka will reflect well on the giver. At another level, since the graphic shows a black perpendicular phallic shape, as with the Remy Martin Things Are Getting Interesting ads, race-based unconscious fantasies are the genies in this bottle.

Ultimat vodka NYC 14th Street billboard bottle reflectionUltimat vodka NYC 14th Street billboard

Absolut Bloody delivery truck

Absolut Bloody delivery truck

Absolut Bloody delivery truck graphic

Absolut Bloody Glass

The oval glass with the inserted celery stalk is a sexually charged image. The goblet features a design that’s very similar to an attention-focusing hypnotic spiral.

The embellished frame is at an off-kilter perspective. As the truck proceeds through traffic, the lighting will be both varying in intensity and coming from different angles. The viewer — either a pedestrian or a motorist — probably also will be moving. Especially on the road, the askew portrayal of the frame will provide an illusion of depth and animation.