As now all the world’s a stage for Marketing — a president one day playing pilot and the next Western sheriff, hocus-pocus WMDs, the peace candidate president that follows rendering the Mediterranean Mare NATO, global warming the apocalypse now and we’re told to focus on gay marriage — the only stray glimmer of hope is in raising the subliminal out of the unconscious. That’s what Subliminal Seduction by Wilson Bryan Key can do for you. A copy is available at Jersey City Free books, 297 Griffith St.

Anthony Olszewski
aolsz@bellatlantic.net

Anthony Olszewski
aolsz@bellatlantic.net

Anthony Olszewski
aolsz@bellatlantic.net

Creative destruction changes externals, but not the individual’s psyche. Disruption changes the process of thought and even state of being. In the aftermath of a storm of creative destruction, a product still is sold to the customer. With disruption (in either form) the customer is sold to a product.
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Read the complete comment here:
http://www.brandingstrategyinsider.com/2012/12/brand-strategy-the-disruption-opportunity.html

Anthony Olszewski
aolsz@bellatlantic.net

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The Advertising Alchemy Linkedin Group provides a forum for the discussion of tactics and techniques — both subliminal and supraliminal — that target the unconscious. These are drawn from Psychoanalytic thought, Conditioning, Cognitive Science and the theoretical frameworks of Chomsky and McLuhan.

Anthony Olszewski
aolsz@bellatlantic.net

In the same way that Coca Cola sells good times, not a beverage, Netflix’s real product is something other than DVDs.

Anthony Olszewski
aolsz@bellatlantic.net

Jung dealt with the collective unconscious and alter egos. After McLuhan, we experience collective consciousness and alter ids. The previous mechanical age was one of internal stability; ours is inhabited by Painted Birds trapped in a strange land.

The metaphor for those coming of age in post- industrial America was “a generation lost in space,” for out there was where it was at. NASA represented the pinnacle of human achievement and Marketing tried hard to tie in to that. Being able to claim that a product was “space age” was even better than if it was blessed by the Pope. The contemporary final frontier is the kingdom within and Neuroscience is the instrument used to probe that. Now NASA needs Marketing that would make a Barnum blush.

Through the surging sea of wireless signals, we no longer access media, but are instead accessed by it. Submerged in and permeated by this noosphere, our mental metabolism needs to work, not to acquire, but to avoid dissolving. People everywhere are regularly exposed to a range of ideas, images, and experiences that previously only a world traveler could hope to match. Much current advertising is based on the assumption that a general audience can be expected to be – at least subliminally – familiar with hard core porn.

The space family Robinsons of yesterday have left and gone away. Today’s pioneers are the Burroughs-esque My Favorite Martians crash-landed here, but through antennas to the brain able to traverse other times and minds. Via Telstar broadcast, people across the globe appeared in our homes by the medium of television. By Internet immersion, we channel and transmute spirits and ideas. The Black Angels of Austin in many senses are The Velvet Underground of New York City fifty years ago.

With the current fusion of mind and electronics, trying to craft media by content and demographics is as doomed to failure as were cavalry charges against the Blitzkrieg. Constantly supplied with a shifting set of histories and experiences, any particular individual can assume one personality one day and another, the next. By the time poll data is tabulated the yield is a series of mistaken identities. The result of what’s essentially futile navigation by a confused compass at the North Pole can be seen in radio which tries to move forward either by jumping in place or by banging its head against the ground. Another example is the strange attempt to shovel what are basically television soap opera commercials onto the Web; here we have history repeating itself simultaneously as tragedy and farce. The radio audience relocated to TV. TV viewers did not just shift their attention to the Web, but essentially changed into something else entirely.

Anthony Olszewski
aolsz@bellatlantic.net

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Chris Christie 134,755
Paul Ryan 195,632
Bruce Springsteen 251,558
Sarah Palin 817,362
Mitt Romney 854,919
Jeremy Lin 879,625
Tim Tebow 1,808,667
Barack Obama 18,565,514
Lady Gaga 28,397,806

Anthony Olszewski
aolsz@bellatlantic.net

The designers of primitive ads from the ‘20s and ‘30s with cartoon line drawings and kapow copy — e.g. Charles Atlas and the bully of the beach – perfectly understood the use of fear and greed (avoidance and approach). Adolf Hitler, that practitioner of American snake oil peddler / preacher sales techniques (as so impressed Wizard of Oz Watson) succinctly explained the need to target the emotions:
“[Propaganda] must be aimed at the emotions and only to a very limited degree at the so-called intellect… The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.”
– Adolf Hitler, Mein Kampf, pp. 180

Disruption really refers to two very different things: cognitive dissonance and dissociation / automaticity. Cognitive dissonance affects the schemas and dissociation / automaticity sculpts identity and habit through memory. Though both are not necessarily conscious, there’s nothing primitive, much less reptilian, about either of the processes.

And when it comes to rampant confusion with neural anatomy and emotions, it’s really leapin’ lizards with the Neuro and other new Marketing gurus. The amygdala is part of the limbic system, not the reptilian complex. For Neurobiology, the emotions are not some primeval relics, but are instead some of a number of important instruments in the concert that is consciousness.

Anthony Olszewski
aolsz@bellatlantic.net

The message to men is clear: The Borgata Atlantic City casino is a great place to “get lucky.” The cork embraced by the mouth of the model on the left certainly needs no explanation. What should be noted is that the subconscious mind will quite gleefully fill in the blanks of the not shown phallic wine bottle neck and the ejaculation release of champagne.

As the model to the right appears to be wearing a funeral hat, the billboard also communicates to women the idea of the casino as a vehicle for re-establishing a social life.

Motorists see the image either just when driving by or through peripheral vision while waiting to pay the toll. As the advertising is not consciously examined, the mind acquires the content subliminally.

Anthony Olszewski
aolsz@bellatlantic.net