Installed on the corner of Little West 12th Street and 9th Avenue in New York City
“Are you in?” A double entendre that does not speak softly, but does carry a big stick!
As this large billboard is only a dozen or so feet from street level and is directly across from an outdoor (faux French) cafe, this image of the hands and crotch is — quite literally — in your face.
Installed in New York City’s Meat Packing District
This Abercrombie & Fitch billboard portrays waves lapping at a reclining young man’s legs and hips. Even though the water’s action appears quite gentle, energetic spurts of foam are the result.
The image omits below the belt anatomy, but without awareness the viewer’s mind completes the picture. If any prompting is required for this mental process, the partially obscured letters in the brand name provide the cue.
As the model’s face is not completely shown, the ad’s target is free to put himself in the picture and thus imagine how Abercrombie & Fitch apparel will make him look and feel.