Armani billboard – 2011 Number 9
If the Freudian unconscious does not exist, advertisers waste millions communicating with it.
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Posts Tagged ‘ Armani ’
Armani billboard – 2011 Number 8
A theme in some of the other Armani billboards was the live model in a dead landscape. Here, something different is at work. The fencing evokes a spider’s web, with the male model at the center. The current Armani billboard uses the fantasy of Spiderman and the other Marvel comics heroes dominating the urban streetscape.
Armani billboard – 2011 Number 7
Here Armani returns to the theme of a strong woman conquering an urban streetscape that was used in 2011 Number 1 and in 2010. This version features an androgynous figure.
Armani billboard – 2011 Number 5
This intended audience for this ad is those who mentally undress men. The graphic’s targets either actually buy clothes for a significant male-other or have significant input into that purchasing decision. The image focuses on the male model’s crotch. This wet man’s standing perpendicular in the pool provides a strong sexual reference.
Billboards are public dreams.
Words were originally magic and to this day have retained much of their ancient magical power.
Sigmund Freud in Introductory Lectures on Psychoanalysis, 1916
One Picture is Worth Ten Thousand Words.
Fred R. Barnyard in the advertising industry magazine Printers' Ink, March 10, 1927
Sigmund Freud in Introductory Lectures on Psychoanalysis, 1916
One Picture is Worth Ten Thousand Words.
Fred R. Barnyard in the advertising industry magazine Printers' Ink, March 10, 1927
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