Buffalo Times Square billboard

Buffalo Times Square billboard

At a quick glance, the graphic grabs conscious attention by seeming to show a lesbian encounter. Concentration then reveals the models in unusual, but not necessarily sexual poses. This supraliminal priming is a reversal of the technique used in subliminal advertising. With subliminal messages, it’s the unconscious that gets the front row center seating. Though the subject is consciously aware of a stimulus delivered by supraliminal priming, the effect remains unconscious. Thus, both subliminal and supraliminal priming are beyond the reach of the mind’s critical faculties.

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