Coors Light Catch the Silver Bullet billboard 05/11

Coors Light Catch the Silver Bullet 0511

With frost-bursting forth, the surreal bullet-locomotive emerges from a tunnel between the mountains. This engine has an anterior aerodynamic feature that looks like a metal breast (that the Svedka female robot might envy) complete with an erect nipple light. What is one to make of this? Is the combination of symbols / depictions of anatomical features just the ingredients going into some mental soup of sexual excitement? Or is a more literal interpretatation called for? Is the meaning that oral sex performed on a penis is a substitute for sucking at the mother’s breast? And that — through the looking glass of the unconscious — a bottle of beer is the same thing.

This billboard is installed just outside of the Hoboken train station — a coincidence?

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Coors Light and Miller Lite outdoor ads

Coors Light billboard

The upward-tilting from horizontal beverage container has a mountain image that’s very similar to a breast.

Miller Lite truck graphic featuring subliminal breast image

The two halves of the oval are reminiscent of breasts. As the ad appears on a delivery truck, the element of motion will work with the dappled background, shading, highlights and other visual ingredients to animate the image.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • email
  • Google Buzz
  • LinkedIn
  • Live
  • PDF
  • Technorati
  • MySpace
  • RSS
  • Orkut
  • Add to favorites
  • FriendFeed
  • Reddit
  • Sphinn
  • Fark
  • MisterWong
  • NewsVine
  • Tumblr