Corona Extra beer subliminal advertising images close-ups

These close-up photos were taken on two different days than the original set of images.

Corona Extra subliminal advertising breast images

From the third photo set
Beer pours onto a bosom with a pair of “GOT MILK” breast spashes above

Corona Extra subliminal advertising breast images


From the second photo set

Viewed close-up, the amoebic extensions of the upper breast images are reduced. This increases the resemblence to bosoms, but diminishes the spash effect.

Corona Extra subliminal images from pouring bottle


Inkblot images on the back of the truck, from the third photo set
Corona Extra beer subliminal advertising inkblot images


Inkblot images on the back of the truck, from the third photo set
Corona Extra subliminal images from pouring bottle


Inkblot images on the side of the truck, from the second photo set

Corona Extra ad subliminal images

Another Corona subliminal ad

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Another Corona subliminal ad

Close-up of Corona Extra truck ad with subliminal images

In the center there’s a series of concentric circles that evoke a graphic device used to induce a hypnotic trance through eye fixation. The rings in lime wedge serve as a tie-in to the mesmerizing circles. Also, actually seeing lime wedges at a bar will serve as a trigger to the ad’s suggestion. More conventional posters showing Corona with lime, as are likely to be found in a liquor store, will produce the same effect.

The bottle contains the outline of a phallus.

Corona Extra truck ad with subliminal images

The complete graphic on the side of a delivery truck.

No software “enhancements” or special lighting were appled to this or any of the other images at the Site. The graphics are actual ads, publicly installed and in use. A consumer digital camera is used and the pictures are taken from the street.

Corona Extra ad subliminal images

Corona Extra beer subliminal advertising images close-ups

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Corona Extra ad subliminal images

Corona Extra subliminal ad truck side

The image on the side of a delivery truck

The ad starts off as a fairly typical alcoholic beverage piece. A relaxing Mexican beach appears to be pouring out of a bottle of Corona Extra. Shore scenes are often used to equate the product with memories or fantasies of romantic vacation adventures.

And then we follow Alice through the looking glass.

Corona Extra subliminal ad truck back

The back of a delivery truck

Alongside the Corona label is an image that looks like a cross section of a female breast similar to an illustration in a human anatomy text. To the right of the pouring beverage (in the picture immediately above that’s on the back of the truck, left for the side shown at the top of the post) is another breast with a prominent nipple. Looking at the last picture in this post (close-up of the bottle top), in the blue water above that breast there are two pairs of small splashes that look like bosoms. This representation is reminiscent of the familiar images of pouring milk. At the top and bottom of the picture is beer foam appearing like waves breaking on the shore. This ties in with the overt tropical paradise message of the ad. Looking closely, especially in the top set, we find a number of pairs of bosoms, each with a white spot for an areola.

Corona Extra subliminal ad bubbles

Close-up of the suds

The repetition of breast images certainly serves as a sexual spice. But, particularly in conjunction with the white beer “head” rising to the top like cream and the milk splashes, this landscape of bosoms also introduces the idea of breast-feeding and infantile regression. In addition, froth conjures up the unconscious thought of ejaculation, as does the liquid issuing from the bottle.

To the right of the pouring bottle, there’s a series of concentric circles that evoke a graphic device used to induce a hypnotic trance through eye fixation. As the delivery trucks drive through traffic, one needs to wonder about the ethics of displaying an image that’s intended to divert attention and to captivate by reducing awareness.

Corona Extra subliminal ad pouring bottle

Close-up of the bottle top

The collar of the bottle has been modified to increase the resemblance to a phallus. A mushroom cap (the fleshy head of a fungus) may have been incorporated into the picture and /or the shading enhanced. Here the drops of condensation form a row that brings to mind penile papules. What looks like the stem of the mushroom is an infant’s pacifier either superimposed or actually inserted into the bottle. The outline of the pacifier can be seen extending into the bore of the bottle. Within the stream of beer appear cavorting inkblot figures.

# # #

Has anyone seen this Corona ad anywhere other than on a vehicle? I wonder if the vehicle installation was chosen to amplify, to relay, and to preserve the subliminal messages? In motion, the ad can assume an animated character and is amplified. Not fixed, but being in many places each day, the ad gets a wide audience and is relayed. A moving target, it’s unlikely that a viewer will have the opportunity to concentrate and interpret, and so the subliminal veil is maintained.

Corona Extra beer subliminal advertising images close-ups

Another Corona subliminal ad

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