Svedka female robot truck billboard – July 2011

Svedka female robot truck billboard - July 2011
Another Svedka female robot ad. This version features a hypnotic spiral that will be particularly effective because of the motion of the vehicle.
Svedka female robot truck billboard - July 2011 - 14th and 9th NYC

The Svedka female robot, standing on the corner of 14th and 9th in NYC on July 27, 2011

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Patrón Tequila NYC 14th Street billboard

Patrón Tequila NYC 14th Street billboard
At the conscious level, the ad promotes Patrón Tequila as a distinctive alternative for social gatherings.
Patrón Tequila NYC 14th Street billboard background
The mirror images of the bee logo in the background provide subliminal input. Walking by the billboard — and even when taking the photos — I was not aware of the low-contrast images. Each pair of bees in the pattern form a circle, like the round cork in the bottle. In the bees’ wings there are shapes similar to the number “6” and “9” when reversed. Each “6” and “9” is closely engaged with a paisley shape.
Patrón Tequila NYC 14th Street billboard bottlesPatrón Tequila NYC 14th Street billboard small print
The small print feature is another curiosity. The words in the form of a right angle at the bottom left of the graphic are so tiny that even with the zoom the sense can only be discerned with difficulty.

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Blue Moon beer delivery truck

Blue Moon beer delivery truck graphic on the side
The impression of paint strokes in the graphic communicates the idea that this is an artisan, hand-made product. The orange slice silently suggests Corona, with Blue Moon as the better tasting beer. The bright orange circle with the lines radiating from the center also provides a hypnotic spiral, as does the small blue moon logo in the diamond up-ended square on the side of the truck.

Blue Moon beer delivery truck graphic
Blue Moon beer delivery truck graphic on the back of truck

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Absolut Bloody delivery truck

Absolut Bloody delivery truck

Absolut Bloody delivery truck graphic

Absolut Bloody Glass

The oval glass with the inserted celery stalk is a sexually charged image. The goblet features a design that’s very similar to an attention-focusing hypnotic spiral.

The embellished frame is at an off-kilter perspective. As the truck proceeds through traffic, the lighting will be both varying in intensity and coming from different angles. The viewer — either a pedestrian or a motorist — probably also will be moving. Especially on the road, the askew portrayal of the frame will provide an illusion of depth and animation.

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