Another ad that implements a hypnotic spiral through a series of concentric circles.
Well, the good news is that we’ve lost the Beatles as Manson’s Angels of the Apocalypse. The bad news is that now we have the Beatles cult of personality.
Joe Stalin filled the Russian public space with Vladimir Lenin. Now, we have Steve Jobs doing the same here in America with John Lennon.
And then there’s the damage to the Beatles brand. The Beatles magic was their accessibility. Everyone knew that unless sired by a satyr they were never going to be a Jagger or a Richards. But, all you had to do to be a pea in the pod with Lennon, McCartney, Harrison, and Starr was to boycott the barber. Apple’s attempt to portray the Beatles as supermen lets the air out of the brand-vehicle’s tires.
A standard “Happy Holidays” ad that creates a suggestion for the product that’s triggered by something in the Christmas season environment — here the song Jingle Bells. Defining itself as a Winter ad, this piece attempts to increase its lifespan past January 1. The mountains in the background associate Mercedes-Benz cars with skiing.