Noam Chomsky: “The elections are run by the same guys who sell toothpaste.”
Actually, Chomsky has gone a step too far here. Campaign strategists are specialists. Political promotion and product promotion run along parallel lines.
Perhaps there are aspects of political marketing that have been neglected by conventional marketing? The crafters of political campaigns know that “air war” needs to be combined with “boots.” TV, radio, print, mass mailings are all great and important, but individual interaction can’t be forgotten or left to chance. Rallies and other events keep supporters motivated and creates converts. And from convert to evangelist is just a short step.
Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon.
Anthony Olszewski established PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish.
As a community service, he operates Jersey City Free Books.
Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa.
Email at email@example.com
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