Bacardi work late on your friendships billboard

Bacardi work late on your friendships billboard

An interesting image for it promotes the use of alcoholic beverages in general as much as it does the Bacardi brand in particular. This shows that competition is not necessarily between products. The adversary here is not primarily other liquors, but, rather, habits not conducive to consumption.

The distribution of the suggestion “WORK LATE ON YOUR FRIENDSHIPS” provides a rationalization for not spending extra time at the job. The mental gymnastics are equating time spent drinking in the company of others with “work” and “friendship.” Who would argue that these are not both good things?

The bat in the circle graphic very much resembles a balloon, thus associating the product with festive occasions. After seeing these pictures of floating bats, a balloon might act as an unconscious reminder of the logo and so serve as a trigger for buying Bacardi.

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Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at

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