Bacardi’s tug-of-war with Facebook

Bacardi Make a Status Update in Person billboard

Every Facebook user is one less customer for Bacardi is the raison d’etre of this ad.

The image encourages personal interaction and produces the suggestion that Bacardi is necessary for this. The two triggers are night (black bats and the amber — moon — bat) and the term “status update.” “Update” is colored amber like the moon. In addition to serving as a suggestion (to spark an urge to go to a bar or party after seeing the words “status update), an up-date is certainly suggestive. In addition to the usual sexual unconditioned stimulus there also is the additional dimension of status.

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Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at

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