Buffalo Times Square billboard

Buffalo Times Square billboard

At a quick glance, the graphic grabs conscious attention by seeming to show a lesbian encounter. Concentration then reveals the models in unusual, but not necessarily sexual poses. This supraliminal priming is a reversal of the technique used in subliminal advertising. With subliminal messages, it’s the unconscious that gets the front row center seating. Though the subject is consciously aware of a stimulus delivered by supraliminal priming, the effect remains unconscious. Thus, both subliminal and supraliminal priming are beyond the reach of the mind’s critical faculties.

Dogajolo delivery truck sign

Dogajolo delivery truck ad close upDogajolo delivery truck ad

An unusual image that primarily serves to implement a conventional alcoholic beverage advertising technique. The product is associated with sex by showing the labels as tattoos on the nearly naked women.

What is strange for an alcoholic beverage ad is the phallic imagery (not unknown in fashion or shoe promotion) in the pictures of the women. Both are growing upright limbs, one obviously of hard wood. The blond in the foreground has long fingers and a long big toe. Both of her feet seem to be cylindrical and one hand also is elongated. Do the targeted male prospective customers find alluring the idea of female domination? Or, does this “strong woman” aspect of the advertising target female consumers?