Apple iPad Lincoln Tunnel installation

Apple iPad Lincoln Tunnel billboards

The images’ manifest content is a portrayal of the iPad as the better laptop computer.

Apple woman with iPad Lincoln Tunnel billboard

The graphics also store a considerable sexual potential. What the billboards show are three reclining people playing with something between their legs. All are using an extended digit. Clearly, Apple wants you to know that armed with an iPad a woman can be one of the boys.

For the female figure, the hands are Michelangelo Davidesque. The woman’s chest appears in profile. The hot pink pants have many folds. Her feet are nearly as prominent as the electronic gizmo that’s being promoted. The toes highlighted by a bow peek out of the shoes with shadows showing spaces between body parts.

Though the peoples’ heads are cut off , these billboards have nothing in common with liquor advertising “Silent Woman” motif. Here, what’s being presented is an invitation for the viewer to imagine (put) themselves in the picture. This technique is more often implemented by not showing a face, but just the back of the head.

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Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at

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