Buffalo Times Square billboard

Buffalo Times Square billboard

At a quick glance, the graphic grabs conscious attention by seeming to show a lesbian encounter. Concentration then reveals the models in unusual, but not necessarily sexual poses. This supraliminal priming is a reversal of the technique used in subliminal advertising. With subliminal messages, it’s the unconscious that gets the front row center seating. Though the subject is consciously aware of a stimulus delivered by supraliminal priming, the effect remains unconscious. Thus, both subliminal and supraliminal priming are beyond the reach of the mind’s critical faculties.

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Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at anthony.olszewski@gmail.com

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