This installation of the iTunes Beatles billboards has the Empire State building in the background. Using the same theme as the NYC Apple Store Beatles billboards and the iTunes Beatles Lincoln Tunnel billboards, the Fab Four appear as towering figures. Apple portrays the Beatles as surpassing King Kong — the raw primal id that in the end was dwarfed and defeated by technology. Here, the Beatles stand head and shoulders above the skyscrapers, following in the footsteps of Godzilla — that release of the reptilian brain through science, just like the electric music known as Rock and Roll.
