iTunes Beatles billboard with the Empire State Building in the background

Apple iTunes Beatles billboard NYC with the Empire State Building in the backgroundApple iTunes Beatles billboard NYC with the Empire State Building in the background1

This iTunes Beatles billboard is in New York City, a few blocks north of Canal Street, in the vicinity of the entrance / exit of the Holland Tunnel.

This installation of the iTunes Beatles billboards has the Empire State building in the background. Using the same theme as the NYC Apple Store Beatles billboards and the iTunes Beatles Lincoln Tunnel billboards, the Fab Four appear as towering figures. Apple portrays the Beatles as surpassing King Kong — the raw primal id that in the end was dwarfed and defeated by technology. Here, the Beatles stand head and shoulders above the skyscrapers, following in the footsteps of Godzilla — that release of the reptilian brain through science, just like the electric music known as Rock and Roll.

King Kong on top of the Empire State Building

Godzilla towers over Tokyo

Patrón Tequila NYC 14th Street billboard

Patrón Tequila NYC 14th Street billboard
At the conscious level, the ad promotes Patrón Tequila as a distinctive alternative for social gatherings.
Patrón Tequila NYC 14th Street billboard background
The mirror images of the bee logo in the background provide subliminal input. Walking by the billboard — and even when taking the photos — I was not aware of the low-contrast images. Each pair of bees in the pattern form a circle, like the round cork in the bottle. In the bees’ wings there are shapes similar to the number “6” and “9” when reversed. Each “6” and “9” is closely engaged with a paisley shape.
Patrón Tequila NYC 14th Street billboard bottlesPatrón Tequila NYC 14th Street billboard small print
The small print feature is another curiosity. The words in the form of a right angle at the bottom left of the graphic are so tiny that even with the zoom the sense can only be discerned with difficulty.

Ultimat vodka NYC 14th Street billboard

Ultimat vodka NYC 14th Street billboard close up

This Ultimat vodka billboard is installed on 14th Street in New York City, one block west of 9th Avenue.

The advertisement starts off with the suggestion that a present of Ultimat vodka will reflect well on the giver. At another level, since the graphic shows a black perpendicular phallic shape, as with the Remy Martin Things Are Getting Interesting ads, race-based unconscious fantasies are the genies in this bottle.

Ultimat vodka NYC 14th Street billboard bottle reflectionUltimat vodka NYC 14th Street billboard