Patrón Tequila NYC 14th Street billboard

Patrón Tequila NYC 14th Street billboard
At the conscious level, the ad promotes Patrón Tequila as a distinctive alternative for social gatherings.
Patrón Tequila NYC 14th Street billboard background
The mirror images of the bee logo in the background provide subliminal input. Walking by the billboard — and even when taking the photos — I was not aware of the low-contrast images. Each pair of bees in the pattern form a circle, like the round cork in the bottle. In the bees’ wings there are shapes similar to the number “6” and “9” when reversed. Each “6” and “9” is closely engaged with a paisley shape.
Patrón Tequila NYC 14th Street billboard bottlesPatrón Tequila NYC 14th Street billboard small print
The small print feature is another curiosity. The words in the form of a right angle at the bottom left of the graphic are so tiny that even with the zoom the sense can only be discerned with difficulty.

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Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at

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