Coors Light Catch the Silver Bullet billboard 05/11

Coors Light Catch the Silver Bullet 0511

With frost-bursting forth, the surreal bullet-locomotive emerges from a tunnel between the mountains. This engine has an anterior aerodynamic feature that looks like a metal breast (that the Svedka female robot might envy) complete with an erect nipple light. What is one to make of this? Is the combination of symbols / depictions of anatomical features just the ingredients going into some mental soup of sexual excitement? Or is a more literal interpretatation called for? Is the meaning that oral sex performed on a penis is a substitute for sucking at the mother’s breast? And that — through the looking glass of the unconscious — a bottle of beer is the same thing.

This billboard is installed just outside of the Hoboken train station — a coincidence?

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Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at

2 thoughts on “Coors Light Catch the Silver Bullet billboard 05/11”

  1. Don’t post that up in anything Marine corp, or military for that matter. It is completely different then the “Silver Bullet” that we know of and would definately get a negative response

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