August 2011 – Advertising Alchemy – marketing concepts and techniques

Armani billboard – 2011 Number 8

Installed in New York City on the corner of 9th Avenue and 14th Street.
A theme in some of the other Armani billboards was the live model in a dead landscape. Here, something different is at work. The fencing evokes a spider’s web, with the male model at the center. The current Armani billboard uses the fantasy of Spiderman and the other Marvel comics heroes dominating the urban streetscape.
Armani billboard – 2011 Number 8 building

Leblon Cachaca telephone booth billboard

As the FRESH FROM BRAZIL banner for the most part covers the ties of the bikini top, the impression is that the model is topless. The twin peaks in the background also serve to provide the idea of breasts.

The ad’s engine is the subliminal association / suggestion provided by the unconscious cueing on the similarity of the word “fresh” to “flesh.”

Leblon Cachaca telephone booth billboard - street NYC

Installed in NYC on 9th Avenue at 16th Street

Corona Extra phone booth billboard

Corona Extra phone booth billboard close-up
It’s hard to imagine that telephone booths manage to make any money in these days of pervasive cell phones. Presumably, the booths now serve only as an excuse for the private use of public space for the display of advertising.

Corona Extra phone booth billboard

Installed in Hoboken on Observer Highway.

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