Leblon Cachaca telephone booth billboard

Leblon Cachaca telephone booth billboard

As the FRESH FROM BRAZIL banner for the most part covers the ties of the bikini top, the impression is that the model is topless. The twin peaks in the background also serve to provide the idea of breasts.

The ad’s engine is the subliminal association / suggestion provided by the unconscious cueing on the similarity of the word “fresh” to “flesh.”

Leblon Cachaca telephone booth billboard - street NYC

Installed in NYC on 9th Avenue at 16th Street

Published by

Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at anthony.olszewski@gmail.com

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