“Find the emotional connection, and now a cultural connection, to have a point of view and a voice on the cultural leadership aspects of your product.”
http://www.forbes.com/sites/avidan/2012/03/15/inside-the-coca-cola-marketing-machine/
“Find the emotional connection, and now a cultural connection, to have a point of view and a voice on the cultural leadership aspects of your product.”
http://www.forbes.com/sites/avidan/2012/03/15/inside-the-coca-cola-marketing-machine/