You don’t need a weatherman to know which way the wind blows.

It is clear that telegraph, by providing a wide sweep of instant information, could reveal meteorological patterns of force quite beyond observation by pre-electric man.

Understanding Media (Telegraph)
Marshall McLuhan, 1964

# # #

Pharisees and Sadducees Seek a Sign
(Mark 8:11-13; Luke 12:54-56)

1The Pharisees also with the Sadducees came, and tempting desired him that he would shew them a sign from heaven. 2He answered and said unto them, When it is evening, ye say, It will be fair weather: for the sky is red. 3And in the morning, It will be foul weather to day: for the sky is red and lowring. O ye hypocrites, ye can discern the face of the sky; but can ye not discern the signs of the times? 4A wicked and adulterous generation seeketh after a sign; and there shall no sign be given unto it, but the sign of the prophet Jonas. And he left them, and departed.

# # #

An old adage at IBM is: “Information overload equals pattern recognition.” At instant speed the hidden becomes plain to see.

“Information overload equals pattern recognition.” Media Ad-vice: An Introduction by Marshall McLuhan

Introduction to Subliminal Seduction By Wilson Bryan Key

# # #

You don’t need a weatherman to know which way the wind blows.

Bob Dylan

McLuhan – Language extends and amplifies man but it also divides his faculties.

The presentation in the video is shows that a difference in kind between humans and chimps (and by presumption — at some point, at any rate — the ancestors of humans) is the trade-off between perception and higher order processing in the actual percentages of dedicated areas of the brain.

It struck me that Marshall McLuhan discussed this speculation a half-century ago. (See below.) Indeed, novelty (if not progress) in awareness entailing gain and loss was an axiom to his theory of media.

Might experimental explorations of McLuhan’s thought be something possible to pursue?

# # #

… It is the extension of man in speech that enables the intellect to detach itself from the vastly wider reality. Without language,
Bergson suggests, human intelligence would have remained totally involved in the objects of its attention. Language does for intelligence what the wheel does for the the feet and the body. It
enables them to move from thing to thing with greater ease and speed and ever less involvement. Language extends and amplifies man but it also divides his faculties. His collective consciousness or intuitive awareness is diminished by this technical extension of consciousness
that is speech.

Understanding Media, (The Spoken Word)
Marshall McLuhan, 1964

Eve of Destruction and Understanding Media

For some reason or other just now, I noticed the symmetry between the first line of Eve of Destruction and Understanding Media. I wonder if this is a crafted riff, the germination of a received insight, or an independent observation? Might the anthem of apocalypse be a reflection on McLuhan?

# # #

Eve Of Destruction
By P. F. Sloan in 1965
(Recorded by Barry McGuire)

The eastern world, it is exploding
. . .

# # #

After three thousand years of explosion, by means of fragmentary and mechanical technologies, the Western world is imploding. . . .
. . .

Understanding Media
By Marshall McLuhan, 1964