And you thought all that “reptilian brain” stuff was like cutting-edge?

And you thought all that “reptilian brain” (Which it really isn’t. The “reptilian brain” controls heart rate, breathing and temperature regulation. It’s the limbic brain — an innovation of mammals — that’s involved with emotions.) stuff was like cutting-edge?

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After getting fired from his academic post at Johns Hopkins, Watson began working for one of the biggest advertising agencies in New York City, J. Walter Thompson. (He was dismissed for his scandalous divorce. Short story: He fell in love with a graduate student while he was married to a woman who was one of his undergraduate students 17 years earlier.)

He believed that in order for advertising to be effective, it should appeal to three innate emotions: love, fear and rage.

Jersey City Free Books seeks to partner with brands and marketing agencies.

Jersey City Free Books seeks to partner with brands and marketing agencies by distributing product samples, coupons and promotional items.

The Jersey City Free Books Facebook Page has well over 4,600 Likes. Many people — reflecting the entire range of Jersey City demographics — visit the physical location each week.

We want to work with you! Those eager to participate can email

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Jersey City Free Books
297 Griffith St.
Jersey City, NJ 07307

Jersey City Free Books is a community book store that provides something to read without charge, obligation,registration or indoctrination. Jersey City Free Books serves seniors, students, the unemployed and working families.