And you thought all that “reptilian brain” stuff was like cutting-edge?

And you thought all that “reptilian brain” (Which it really isn’t. The “reptilian brain” controls heart rate, breathing and temperature regulation. It’s the limbic brain — an innovation of mammals — that’s involved with emotions.) stuff was like cutting-edge?

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“…
After getting fired from his academic post at Johns Hopkins, Watson began working for one of the biggest advertising agencies in New York City, J. Walter Thompson. (He was dismissed for his scandalous divorce. Short story: He fell in love with a graduate student while he was married to a woman who was one of his undergraduate students 17 years earlier.)

He believed that in order for advertising to be effective, it should appeal to three innate emotions: love, fear and rage.
…”

http://psychcentral.com/blog/archives/2011/02/15/the-psychology-of-advertising/

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Anthony Olszewski

Anthony Olszewski has written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. He worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. Anthony Olszewski is the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon. Anthony Olszewski established PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. As a community service, he operates Jersey City Free Books. Anthony Olszewski was born in Jersey City, NJ (Margaret Hague Maternity Hospital, 1956) and is a member of Mensa. Email at anthony.olszewski@gmail.com

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