If the Freudian unconscious does not exist, advertisers waste millions communicating with it.
Tag: Armani
Armani billboard – 2011 Number 8
A theme in some of the other Armani billboards was the live model in a dead landscape. Here, something different is at work. The fencing evokes a spider’s web, with the male model at the center. The current Armani billboard uses the fantasy of Spiderman and the other Marvel comics heroes dominating the urban streetscape.

Armani billboard – 2011 Number 7
Here Armani returns to the theme of a strong woman conquering an urban streetscape that was used in 2011 Number 1 and in 2010. This version features an androgynous figure.
Armani billboard – 2011 Number 6
Armani billboard – 2011 Number 5
This intended audience for this ad is those who mentally undress men. The graphic’s targets either actually buy clothes for a significant male-other or have significant input into that purchasing decision. The image focuses on the male model’s crotch. This wet man’s standing perpendicular in the pool provides a strong sexual reference.