Installed in New York City on the corner of 14th Street and 9th Avenue.
The image shows a woman in an urban scene. She is holding a fur between her legs and is getting sprayed by rain. As the face is obscured by position, hair and hat, any female observer can imagine herself in the picture.
If the Freudian unconscious does not exist, advertisers waste millions communicating with it.
Installed in New York City on the corner of 9th Avenue and 14th Street.
A theme in some of the other Armani billboards
was the live model in a dead landscape. Here, something different is at work. The fencing evokes a spider’s web, with the male model at the center. The current Armani billboard uses the fantasy of Spiderman and the other Marvel comics heroes dominating the urban streetscape.
Installed on 14th Street and 9th Avenue in New York City
Here Armani returns to the theme of a strong woman conquering an urban streetscape that was used in 2011 Number 1 and in 2010. This version features an androgynous figure.
Installed in New York City at the corner of 14th Street and 9th Avenue.
This intended audience for this ad is those who mentally undress men. The graphic’s targets either actually buy clothes for a significant male-other or have significant input into that purchasing decision. The image focuses on the male model’s crotch. This wet man’s standing perpendicular in the pool provides a strong sexual reference.