. . .
Creative destruction changes externals, but not the individual’s psyche. Disruption changes the process of thought and even state of being. In the aftermath of a storm of creative destruction, a product still is sold to the customer. With disruption (in either form) the customer is sold to a product.
. . .
Read the complete comment here:
http://www.brandingstrategyinsider.com/2012/12/brand-strategy-the-disruption-opportunity.html