These images are — cleverly — frequently installed on the backside of a bus. The Georgi billboards, though extreme in the amount of skin shown, are conventional liquor advertising. An attention-grabbing woman is pictured next to a bottle of the brand. The association with the product is made complete with Georgi displayed on her derriere.
The dusting of sand on the model’s buns (obvious when the poster is seen in the street) brings in another stock alcoholic beverage ad theme: the beach and/or the tropics. Cleary, the average person does not think of sea and sun as part of the Russian scene. The purpose of the shore reference is to link the product with remembered, imagined, or even mythic vacation romps. The intended customer’s mind is made to follow Ponce de Leon in a search for the Fountain of Youth. It turns out that you now can buy it by the bottle.