Studying the Mind in the Middle: A Practical Guide to Priming and Automaticity Research
John A. Bargh and Tanya L. Chartrand
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. . . priming how recent or current experience Passively (without an intervening act of will) creates internal readinesses.
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Priming and automaticity research have a common purpose: to explore the effects of individual differences in accessibility of mental representations on perception, evaluation, motivation, and behaviour. However, while priming research centers on the temporary activation of an indvidual’s mental representatation by the environment and the effect of this activation on various psychological phenomena, automaticity research focuses on more permanent, “hard-wired sources of activation, that is chronic accessibility of social knowledge structures.
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. . . automatic processing . . . various types of processing that are considered not conscious . . .
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